Black+Blum has partnered with luxury brand Prada to supply a selection of Black+Blum products featured alongside the Prada Re-Nylon collection.
According to the company, Prada Re-Nylon is a sustainable line of Prada products executed using unique regenerated nylon, obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, landfills and textile fiber waste.
“I am delighted that Prada not only recognizes and appreciates the design values of these Black+Blum products, but also sees that their sustainable credentials make them great candidates to be sold alongside the Re-Nylon range from Prada,” said Dan Black, founder and lead designer at Black+Blum. “What Prada is doing with their Re-Nylon initiative is truly ground-breaking in the fashion world, and we are delighted to be associated with it in our own small way.”
The co-branded products include Black + Blum’s Stainless-Steel Lunch Box, Stainless-Steel Sandwich Box, Glass Lunch Bowl and Stainless-Steel Cutlery Set.
”Creating these four beautiful co-branded, premium products for Prada shows the scale of the market potential that exists in this product sector,” added Nick Cornwell, Black+Blum managing director. “It demonstrates that Black+Blum has the expertise to partner with big brands or retailers, and to open up commercial opportunities for them, by helping them to make the most of this ever-growing food and drink on-the-go category.”
The launch of the Prada Re-Nylon program took place in Selfridges, London as part of its Project Earth initiative, but is being rolled out globally in Prada’s own stores, concessions and pop-ups from mid-September.