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Black Is The New Black For True Brands

True Brands has tapped into the darker side of cocktail culture. The new Warren collection from the company’s Viski brand, includes tools and serving sets in a variety of dark finishes such as black gunmetal, jet black stoneware and black marble.

“People across the country are elevating their palates, and asking more from their cocktail and wine experiences. Accessories are a way to accomplish this without having to pay huge premiums on liquor and wine, and helping customers through this journey is core to the mission of True Brands. Matte black is a huge trend in barware and we’ve made sure to push forth with it for our Viski brand,” said Brigitte Long, marketing specialist, True Brands.

Among the goods in the collection is a Japanese-style Makato double jigger, Prohibition era-inspired Canterbury double jigger, a variety of cocktail shakers, bar spoons, cocktail picks, flasks, growlers, as well as a cheese board and sake set.

All of the goods are available now and have a suggested price range of $10.99 to $39.99.


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