Bialetti is helping to bring Chef Fabio Viviani into the homes of consumers. The brand has signed on to be the premier sponsor of “Fabio’s Kitchen,” Viviani’s online cooking show.
Building on the first season of “Fabio’s Kitchen,” the second season, stated Bialetti, will feature Viviani preparing his signature dishes while using Bialetti products. Additionally, the company said, each video will open with a Bialetti brand spot. There will be a total of 26 episodes, with one new video every Tuesday at 3pm PDT/6pm EDT beginning on Tuesday, May 1st on Viviani’s YouTube page.
“Bialetti began its partnership with Fabio in 2011, riding on his popularity as ‘Fan Favorite’ on Bravo TV’s ‘Top Chef,’ and we’re proud to see his success in each venture he takes on,” said Brett Bradshaw, co-president, Bradshaw Home, of which Bialetti is a brand. “We’re excited to be the premier sponsor for the full run of his 2018 season. We know Fabio will deliver his genuine enthusiasm for Bialetti—an Italian brand he has known and used for most of his life.”
“I’m very happy to have Bialetti be the premier sponsor of ‘Fabio’s Kitchen’ and introduce my audience to one of my favorite Italian brands,” said Viviani.