Betty Bossi, which is distributed in the U.S. by Kuhn Rikon, is looking to help its retail partners add revenue with a special promotion designed for increasing online sales, the company said.
According to the promotion, retailers will earn a 20% commission when their customers buy Betty Bossi products at the Kuhn Rikon Shop online and use a unique retailer-specific promo code. Their customers will receive a 10% discount as an incentive to use the code. The promotion, said the company, helps retailers to profitably sell the products without investing in inventory, shipping or handling.
“Two trends are converging here. First, the pandemic has disrupted the retail marketplace, and we need new and simple ways to sell. Second, demand for cooking and baking products is soaring, which puts Betty Bossi in the retail spotlight,” said Steve White, director of business development for Kuhn Rikon.
Each of the company’s products, which includes a veggie sheet slicer, midi spiralizer, wonderbox and rollers, comes with recipes as well.