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Bauble Stockings Makes A Play For Gourmet, Gift Stores

As the holiday season draws near, independent gourmet housewares and gift stores search for unique goods that can serve as giftables, as well as those items that can enhance a gifting presentation.

One of these items is Bauble Stockings, which caught the eye of several retailers at the summer 2019 edition of the Atlanta International Gift & Home Furnishings Market. Bauble Stockings was created by Atlanta-based entrepreneur Kate Stewart, who took a family tradition and decided to find a way to bring it into as many homes as she could.

“Growing up, my mom always got the final gift of Christmas as a ‘thank you’ for all she’d done throughout the year and for making Christmas extra special. We hid [the gift], or a clue to it, in her hand-stitched needlepoint stocking that hung on the tree. My dad, brothers, and I would brainstorm together to come up with the perfect gift. While sometimes it was a ‘bauble,’ a piece of jewelry. A lot of times it was things we thought she would just love,” said Stewart.

After having her own family and keeping the tradition alive, the wheels started turning. She started the company in 2018 and has grown it every year since. While collection of small, velvet-backed stockings are currently holiday-themed, Stewart said she is currently looking into growing offerings to appeal to a wider range of customers.

“We have plenty more designs and so many people have asked for ‘manly’ stockings. So, we’re going down the rabbit hole with manliness. You’ll see some sporty nutcrackers in the years to come,” she said.

And, it’s a company that gift givers can feel good about, too.  All of the products are 100% hand-stitched and finished by a community of single mothers in Haiti in partnership with Good Threads, which is a registered B-Corp. Additionally, 5% profit of each sale goes to the Atlanta Children’s Shelter, a day shelter for homeless children so their moms are able to go to work knowing their kids are safe and receiving quality care. While she has an artist on staff (SCAD graduate and Alabama native Sarah Watson), she also works with several guests artists who also donate part of the profits of their special edition Bauble Stockings for a cause.

“We will always do things the right way, and do right by our stitchers, our customers, and our communities. It is important to me to be a good example to my family, as my parents set a good example for me. If we can make the world a little brighter by starting this tradition in your home, and providing good work in another, I think we’re on the right track,” she said.

Stewart will once again show her wares at the Atlanta International Gift and Home Furnishings Market, set to take place January 14 to January 21 at AmericasMart Atlanta. She will be located in temporaries in Building 2.

 



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