International Market Centers (IMC) said that phase two of the Atlanta Next AmericasMart multi-platform transformation kicks off at the summer Atlanta Market and will focus on the remerchandising of lifestyle retail resources.
Major construction is also scheduled to begin after winter market and will produce a new restaurant in the lobby of Building 1, a relocated and redesigned Designer Workspace and other building refreshes, by July 2020.
“Lifestyle retail – with a cross-category range of carefully selected merchandise – is the future of the industry,” said Bob Maricich, IMC CEO. “By developing thoughtfully curated neighborhoods, we are creating an are efficient, effective and compelling buying experience where retailers can find the brands and representatives that will allow them to better cultivate their retail visions.”
IMC said industry leaders Appelman Schauben and Ivystone will anchor the new collection of more than 75 lifestyle brands in Building 2, Floor 11. The layout and design of the new lifestyle collection presents a new aesthetic in Atlanta Market’s gift offerings. Open showroom layouts, without doors or windows, is designed to allow buyers to seamlessly explore the brands. Additionally, remodeled restrooms reflect a new, modern style that will be continued throughout the 18 floors of Building 1.
The remerchandising in Building 2 furthers the optimization of other neighborhoods throughout the AmericasMart campus, said IMC. The relocations of Appleman Schauben and Ivystone, said IMC, will jumpstart an additional series of new leases, relocations and expansions and renewals of showrooms that will create curated neighborhoods and collections of lines inspired by the modern lifestyle retailer.
In addition, IMC said Floor 18 becomes a foundational gift, garden, seasonal and accessory resource with a major expansion by OneCoast, a rebrand and remodel for Darrah and Company, and relocations of GiftCraft from Floor 15 and Transpac from Building 1. The updated product mix creates a cross-building synergy with the gift and seasonal product located across the skybridge in Building 1, Floor 18.
Another 12 showrooms currently located on Floor 11 – Diamond Star Corporation, Elico Ltd., Enchante Accessories, Gerson, Harman, IMAX Worldwide Home, Magenta, Now Designs, Sagebrook Home, Tag and Vera Bradley – will relocate to other locations for the July 2020 Atlanta Market.