Atlanta Market has set a seven-week schedule of virtual programming leading up to the summer market, which is scheduled to be held August 13 to 18 at AmericasMart.
According to IMC, timely topics for the webinars, presented July 1 to August 10, include business strategies for a post-pandemic world, opportunities to hear from retail and design trailblazers and information to help attendees plan for a safe and successful market. In line with buyer sentiment, virtual events will be held this summer in lieu of in-person programming to allow buyers more time at market for product discovery.
“Throughout the years, the Atlanta Market community has shown us that compelling, actionable and aspirational programming is a key element of their market experience. So, as the market experience has shifted, so has our presentation of this signature programming,” said Dorothy Belshaw, IMC chief marketing and digital officer. “Like our other digital offerings, these virtual events extend the market experience until the time is right to present in-person events again.”
Top retailers are scheduled to share their experiences in discussion with Thomas Lester of Home Accents Today in “Retail Stars – East vs. West” and Zoë Gowen of Atlanta Homes & Lifestyles in “Purchasing Power!”
Retail strategy is the focus of “Re-Imagining Buying & Selling: Reposition Your Retail Strategy” presented by Lilly Stamets of Premier Retail Consulting; “Santa’s Got a Whole New Bag” presented by Michelle Lamb of The Trend Curve; and “Tracking the Pulse of the Gift Industry” presented by Erica Kirkland, publisher and editor of Giftbeat.
Additionally, the WithIt women’s leadership development network presents exclusive programming moderated by Kathy Wall, president and ringleader of TMM, The Media Matters. Other topics include “Understanding Instagram Analytics to Drive Growth” and market orientation that outlines new protocols and tools.