AmericasMart Atlanta has teamed with Gift For Life to organize Lifeline, a national program to fund food and water provisions to those affected by Hurricanes Harvey and Irma as well as the California wildfires.
Contributions will be distributed via Lifeline to people in need through and in association with the Feeding America hunger relief charity. Gift For Life is the partnership between the gift, home and stationery industries historically committed to raising funds supporting HIV/AIDS prevention, treatment and education.
AmericasMart Atlanta has initiated Lifeline funding with a $40,000 donation and has issued a challenge to the gift and home furnishings community for donations in equal $40,000 increments. The challenge concludes January 12, 2018.
“Lifelline allows us to stay true to Gift For Life’s historical mission while also focusing the industry’s collective capacity to deliver immediate assistance to those whose lives are affected,” said George Kacic, Gift For Life board chairman and evp/AmericasMart Atlanta.