Jenny Heinzen York has joined AmericasMart as its vice president of home, a move that market officials said signals continuing growth for the Atlanta Market’s home furnishings product mix.
For nearly 10 years, Heinzen York served as editor-in-chief at Progressive Business Media’s Home Accents Today. With AmericasMart, she assumes the lead role in articulating the market’s home brand story to the home furnishings industry.
“Jenny brings to us a deep and expansive knowledge of the home industry across every dimension of its operation, influence and reach, from product design and manufacturing to wholesale distribution and— perhaps most importantly— the increasingly complex environment of home furnishings retailing and consumer buying behavior,” said Jeffrey Portman, Sr., AmericasMart vice chairman, president and chief operating officer.
Heinzen York’s responsibilities will include creation and development of digital and print media content, seminar content programming and presentation, home industry leadership organization participation and feature roles in AMC-TV original video productions.
She will work interdepartmentally with primary concentrations in AmericasMart’s publishing, proprietary media and marketing teams.