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All-Clad Launches E-News Letter, Twitter Account

All-Clad has launched a new bi-monthly email newsletter.
Each newsletter features one of All-Clad’s Chef friends with information about his/her career along with a link to his/her restaurant. In addition, each chef shares a recipe and a tip (all of the recipes are archived on the All-Clad Web site). The first newsletter featured Chef Gavin Kaysen from Café Boulud. Gavin was just recently a guest judge on Bravo’s Top Chef and is a James Beard Award winner.
In addition to the exclusive chef feature, each newsletter will include information about All-Clad along with a highlighted product. These highlights will include both new and seasonal products, and consumers will be provided with a direct link to a retailer that carries the specific product or product line.
Consumers who register their cookware will automatically be signed up to receive the e-newsletter, or they can sign up by visiting All-Clad’s web site.
The company has also launched a Twitter page through which followers can receive product information and promotions, restaurant recommendations, tips for preparing food, information about store demonstrations, and chances to win All-Clad products.



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