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Alessi Supports ‘Eat (RED) Save Lives’

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Alessi is once again supporting the EAT (RED) SAVE LIVES: The Ultimate Food Fight Against AIDS campaign, which runs the month of June. In addition, Alessi has debuted an updated (PRODUCT) RED Special Edition Collection that includes the Anna G and Alessandro M corkscrews and the Cohndom Box.

Now in its fifth year, the EAT (RED) SAVE LIVES culinary campaign features a line-up of chefs, food and drink activations, dining experiences and products to #86AIDS by raising money and awareness. For the event, Alessi is donating a number of (PRODUCT)RED Mediterraneo fruit baskets for two of the immersive food experiences: The (RED) Supper at Bonnaroo music festival and the traveling dinner series, PlaceInvaders.

The company’s partnership with (RED) launched in June 2015 and since then, explained Alessi, the contribution made to the Global Fund from the sales of the Alessi collection is enough to provide more than 340,000 days of life-saving treatment to people with HIV.

In addition, from June 18 to 24, Alessi will contribute 10% of all online sales to (RED)’s fight against AIDS.


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