The Dallas Market Center announced that Aerin Lauder, the style and image director of Estée Lauder and the founder and creative director of lifestyle company Aerin, will be delivering the keynote speech at the winter 2020 Total Home + Gift Market.
“Aerin’s story is inspiring, her eye is amazing, and her style is timeless. We are pleased to welcome her to market to offer her perspective on creativity, building a business, key trends, and practical lessons for retailers and designers,” said Cindy Morris, president and CEO of the Dallas Market Center.
Lauder will discuss the evolution of lifestyle brands as consumers make more aspirational purchases. She noted that consumers no longer are interested in just purchasing goods, they are now interested in buying into a lifestyle. She will focus on how this has shaped her business, even in her brick-and-mortar stores.
“The concept is all about experience, surprise, delight and creating something truly special and unique,” she said.
Lauder will present “The World of Aerin” on Friday, January 10 at 1:00 p.m. in the World Trade Center atrium.