Several housewares brands, including Emile Henry, Duralex, Mauviel and Lékué, announced their partnership with Jack Daniel’s to help support the 31st annual Jack Daniel’s World Championship Invitational Barbecue. The event is set to take place in Lynchburg, TN on October 25 and 26.
“This is one of our favorite foodie events,” said Tara Steffen, vp/marketing for Emile Henry USA. “It’s a weekend where more than 25,000 fans come out and join competitive barbecue’s best of the best. We love American-style barbecue contests and we love to see some of these fierce competitors put our flame cookware and other products to the test.”
Since 1988, the World Championship Invitational Barbecue promises music and events, as well as seven individual category competitions and more than 100 international teams vying for the title of Grand Champion. This year, there will be 113 championship teams from the U.S. and 27 international teams from around the world competing for the title.