O2Cool, a manufacturer of hydration, portable cooling, and patio, pool and beach products, has acquired the Bobble and Zing Anything hydration brands.
“The bobble and Zing Anything deals represent smart and strategic fits for O2Cool,” said Eric Lockwood, CEO, O2Cool. “The addition of these businesses represents O2Cool’s strong commitment to the hydration category. It reinforces our promise to our retail partners that we will continue to bring attractive and innovative solutions to the market.”
Bobble was part of the Seventh Generation portfolio of household and personal care brands owned by Unilever. Founded in 2009, the Bobble lineup of insulated and reusable products for hot and cold beverages includes the Infuse, Insulate and Presse series.
Zing Anything’s core lineup boasts an array of infusion products, including the Citrus Zinger, as well as a number of other hydration and housewares products.
“We understand our customer’s demand for newness and we are confident in our ability to further develop these already exciting product lines, in a complementary manner to the existing O2Cool line, anchored by the popular Mist ‘N Sip products,” Lockwood added. “By doing so, we continue our pursuit of becoming a single-source solution for retailers in the hydration space.”
According to the company, the O2Cool, Bobble and Zing Anything lineup will retain their individual branding. To support its overall brand management, product and business development efforts, the company will be hiring a senior marketing leader, as well as additional support employees. All businesses will be relocated to O2Cool’s headquarters in Chicago.