Escali has created a smartphone app that syncs with its new SmartConnect scale. The scale measures the weight of specific food items and sends the weight to the app where it will analyze 35 nutrients from a selection of over 8,000 food items, create a food journal and measure in cups and tablespoons. Measuring up to 11 pounds, the SmartConnect scale has a suggested retail of $69.95.
For the emerging generation of Millennial consumers, the Internet is their primary window on the world. It’s entertainment, education and interaction. If you’re not there you’re all but invisible to them.
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