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Kitchen textile suppliers are anticipating a healthy holiday season for 2009, for many of the same reasons gourmet stores are stocking up on the soft, colorful goods. Eye-catching colors and designs, attractive pricepoints and the gift aspect are just a few of the reasons textiles promise to be a hot commodity this year.
And while suppliers agree that basics and colors are important this holiday season, they are still creating holiday patterns. This year, however, the patterns have taken on a more seasonal flare, moving beyond just Christmas, with designs that can be captivating for a whole season.
According to Tim Bayless, sales manager at Jessie Steele, coordinating colors and patterns for oven mitts, towels and aprons in the company’s original designs are expected to do very well this season. And, because the company creates its original designs in limited editions, “if you don’t get it this year, you don’t get it, ever,” said Bayless. This year the company is rolling out a Candy Cane motif apron. “We also have a new style of apron called the Gigi, which is a red and white damask with two panels. It has the holiday feel but is a little more subdued,” he said. Jessie Steele goes for a nostalgic vintage appeal with its designs.
Mu Kitchen this season will be concentrating on color with its line of bamboo and waffle-weave cotton dish towels. “Fall holiday colors on our 100% bamboo towels will be moss, amber and cinnamon for the holiday,” noted Chad Moss, Mu Kitchen’s president. The company will be offering snowflake patterns as well to enhance the holiday feel. “Conversations that we had with retailers is that they want the color. They can run them over fourth quarter and not have issues. It’s safe but still holiday,” he said.
Some vendors, however, such as John Ritzenhaler, will also be sticking to traditional holiday patterns that have done well for them in the past. Said Elisa Vogt, vp/sales and marketing for Ritzenhaler, “Santa Claus is still our number one apron. Coordinating kitchen towels, chef hats and mitts do really well. We go all out for the holidays.”
Vogt noted the company will also introduce some new holiday patterns this year, including a gingerbread man for Christmas. “The gingerbread man is really cute,” said Vogt. “It started with adult and children aprons, and we added a novelty-shaped Gingerbread Man pot holder, as well as a Gingerbread Man appliqué on a waffle weave kitchen towel. It was really well received,” she noted. Of course, she added, “Reds and greens, solids do well because they can go beyond the season.”